Impact Snapshot...
01
B2C + B2B Strategy
Directed redesign and rebrand of web & apps properties to unify the customer experience.
- Cross-platform engagement up by 28%
- Customer journey friction down by 35%
- Improved brand trust scores by 22%
02
Restructured with Impact
Guided teams through staffing cuts while presevering delivery velocity and morale.
- Maintained 95% delivery velocity despite a 20% reduction in headcount.
- Improved team morale scores by 18%
- Reduced operating costs by 22%
03
Built a Design System
Created and evangelized a design system adopted across B2C, B2C, and marketing.
- Accelerated design-to-development cycles by 30%
- Achieved 85% adoption
- Reduced design inconsistencies by 40%




